1. Content. Content. Content. Efficient, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the website. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the marketplace focus, 1 can move a website to the upper echelon of the “SERP’s” (Search Engine Outcomes Page) in a methodical too as ethical manner.
2. Analyze Internet Logs. Measure everything, at least twice, and then check once more. While I could be the initial to say that many of the procedures that make up website optimization are a lot more art than science, one requirements to take a extremely scientific approach to the results of the effort. This is carried out by methodically keeping a record of, and making an analysis of the sites internet logs. There are a number of specialized software which make the job simpler but at the bare minimum, 1 needs to keep a close eye on the site visitors and their activity although on the website. No matter how well planned the strategy, it is largely theoretical until proven by the outcomes, which can only be measured by the logs, along with a thorough analysis of their content.
3. No one can guarantee a #1 ranking on Google, or any other search engine. Those who promise such feats will either optimize for such vague search term phrases (such as, “green stunted widgets with purple Polka-dots and icing”) that no 1 will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other choice, that they’ll take the cash and run, is worth mentioning here but I’ll be polite.
4. Some issues are just plain silly. You do not require to submit your web site to 50,000 search engines. Businesses which supply this service are suspect, at greatest. 85% of the search results on the net come from 1 search engine, which, in the event you have 1 link from an established website, or much better yet, a directory, will locate your web site just fine, on it’s own. Four (4) search engines account for over 90% of the visitors on the internet. As for any supposed benefit which may possibly accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.
5. SEO just isn’t Pay-per-Click. Although no 1 would argue the effectiveness of getting increased traffic and sales, by means of a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the “pay” stops. With a well planned and executed SEO campaign, whilst results might take a bit longer, they continue to produce, and in reality grow, lengthy after the work is done and paid for. Quite often we have discovered that after a thorough optimization of a web site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.
6. SEO is not witchcraft, Druidism, shamanism. Neither does it require any unique chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no “Top Secret” practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The really nature of the internet has usually been cooperative and there’s nothing about SEO that can’t be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the funds goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While you can find technical points which might take some background to fully realize, if one has a solid overview of the entire scenario, a simple explanation need to be straightforward enough to come up with.
7. Do-it-yourself SEO. Yes, you can execute your own SEO campaign and discover a reputable SEO firm to aid plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase study, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.
8. Phased Implementation. Although many businesses spend thousands of dollars per month on Search Engine Optimization, an alternative is obtainable which will pay dividends to you in increased sales and leads without the high initial investment. Probably the most crucial consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning 1st. The trial and error approach will cost a lot more, within the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances permit.
9. Keep in mind the old saying, “If it sounds too great to be true, it most likely is.” By no means was this much more accurate than inside the realm of SEO. Although concrete and measurable gains will always come from a well thought out and executed optimization strategy, the web can be a competitive media and we all wish to be number one. Accept that a steady upward movement, over time, will location you worlds ahead of a flash followed by a crash.
10. A thought to ponder. At stake, within the race for the top, is the really existence of your website, your enterprise, and fairly possibly your reputation. Beware of any “shortcuts” or much less than ethical schemes that anybody may suggest to further your business objectives. When it’s all said and done it is you, the company owner, who bears the responsibility for any company or individual you hire. Insist on understanding precisely what the technique is and what steps are being performed to implement it. If it seems, within the least, suspicious, ask for and get an explanation. In this case, not just is Ignorance not bliss, it could very well be the beginning of the end for your company.
11. All incoming links are not produced equal. Both the relevance to your line of enterprise and website subject matter as well as the PR value of the incoming link determine how useful they’re to your own PR ranking. With Google beginning the trend, nothing new there, and most of the other people following close behind, the days of grabbing all of the inbound links, in any way achievable, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in reality, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn’t carefully screen the links and websites they are coming from will, within the lengthy run, do much more harm than excellent.
12. It’s much more than just facts and figures. The relationship between an on-line company and SEO is, maybe, one of the closest of business relationships. So that you can be efficient, a SEO should know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Issues which don’t normally come out in a prospectus are often invaluable details when searching for the “right fit” into the complex world of the web. My own clients occasionally ask, due to the frequency of my calls and email in the early phases, “Am I your only client?” I generally laugh and say some thing to the effect that until I know your business nearly as well as you do, yes, you might be the only one that counts.
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